Staff


'Rad' Ross

'Rad' Ross

Owner (10 years)

“I’m a desert rat who loves red rocks and technical riding.” This is a typical understatement from our store owner Ross Schnell. Ross has been riding and racing bikes his whole life. He was the CO state BMX champion in 1991, as well as a long-time sponsered pro athlete with Trek. He won the 2008 All-Mtn World Championship and the 2009 World Single Speed Championships. Ross is freakishly fast on a bike, up or down. He’s also one of the nicest, most humble pro athletes you’ll ever meet. Ross’ role here at OTE is to promote our store by doing what we all love to do- ride bikes! Also, if you enjoy racing Enduro then you owe Ross a beer for the years of behind the scenes work that it took to bring this discipline to the United States. Ross’ Website

  • Favorite Ride: The Ribbon to Free Lunch to Holy Cross at Lunch Loops.
  • The Bike I Ride: Trek Slash.
  • Post-Ride Refresher: Cold, delicious beer.
  • Best Nickname: ‘Rad Ross,’ from the 80’s BMX days.
  • Favorite Food: Nutella, or pizza from the Hot Tomato!
  • Favorite Quote: “Whether you think you can or think you can’t. you’re right.” -Henry Ford
  • If I weren’t here, I’d be… Somewhere else!
  • What takes you over the edge? People who think they know it all. Problem is, my wife says that about me all the time!
  • What’s your trick, skill, or thing that gives you an EDGE? In life, I’m not afraid to fail, obviously, because it happens all the time. Actual skills/tricks: I use a lot of ‘bike separation’ and proper body position to corner fast. It works well when I do it right- still working on it though.

George

George

General Manager (10 years)

George has been part of the OTE family since the beginning. He worked at OTE in high school and was part of the original crew of renegades building trail at 18 Road. George raced as a semi-pro XC racer from 1997 to 2002 and was ranked 5th nationally. After his racing career, George completed a business degree with the hope of melding his love of cycling with successful business practices. In August of 2010, the opportunity to manage Over the Edge Fruita presented itself. George partnered with his long-time racing buddy, Ross Schnell, and the rest is history. George is proud that Over The Edge and Fruita are one of the most desired biking destination in the world.

  • Recent Favorite Ride: Mack Ridge to Troybuilt.
  • The Bike I Bide: Rocky Mountain Altitude carbon with ENVE wheels!
  • Post-Ride Refresher: 90 Shilling.
  • Best Nickname: Jorge (given to me by everyone I have ever met).
  • Favorite Food: Bagel Sandwich from Aspen Street Coffee.
  • Favorite Quote: “Find the hole in the fence and sprint through it like a delirious zoo animal.” -Schwinn mountain bicycles advertising poster, circa 1996-97.
  • If I weren’t here, I’d be… Here 🙂
  • What takes you over the edge? Swamp coolers. They suck.
  • What’s your trick, skill, or thing that gives you an EDGE? I am very patient, sometimes too patient.

Landon

Landon

General Manager (10 years)

Landon is a 21-year bike industry veteran who left small-town Missouri to chase his MTB dreams. In his words, “in 2010, the opportunity to manage the coolest shop on the planet came along, and I’ve never been happier.” When Landon is not in the shop, he can be found exploring new and uncharted trails all over Western Colorado and Utah. In 2009, just a few years after recovering from a severe back injury, he completed the Centurion- 104 grueling miles of Moab’s toughest terrain in one day! Landon has slowed down as a rider, but he’s also become better at being patient enough to help his six and 2 -year-old daughter’s shred harder then most adults!

  • Recent Favorite Ride: The Sarlacc Trail.
  • The Bike You Ride: Rocky Mountain Instinct ‘Plus’ 29er!
  • Post-Ride Refresher: Sparkling Ice  (bubbly water)
  • Best Nickname: ‘Commandon Landon,’ (thanks, Nate!)
  • Favorite Food: A buffalo burger from Milt’s in Moab, or a slice of pizza from the Hot Tomato in Fruita.
  • Favorite Quote: “My goal in life isn’t to meet my end in a well-preserved body, but to skid into the grave broadside, completely worn out, used, up, and loudly proclaiming- WOW, WHAT A RIDE!” -Edward Abbey
  • If I weren’t here, I’d be… Shredding sweet trails with my hot-rod wife Mary and our daughter’s Juniper and Kapira.
  • What takes you over the edge? People who don’t listen to Mary because she is a girl and when the Groms are whiny teenagers.
  • What’s your trick, skill, or the thing that gives you an EDGE? ‘Skipping-‘ a counter-steering technique I learned from a homeless man who lives in a van. Skip taught me that I am never so good that I can’t learn something new.

Mike

Mike

Assistant Manager (6 years)

Mike left his home state of California and moved to the Colorado desert for one of the oldest reasons known to man…a woman! Luckily for us, Mike is one of the top bicycle sales-guys in the country and needed a job. If you happen to be in the northern Yukon Territory in winter and run into Mike, don’t be surprised if he sells you an ice cream cone. The cool part is that he would sell you an ice cream cone perfectly suited for your needs, properly fit, and with the greatest flavor you’d ever tasted. He’s that good when it comes to bikes!

  • Recent Favorite Ride: Free Lunch to Holy Cross at Lunch Loops.
  • The Bike You Ride: Pivot Switchblade.
  • Post-Ride Refresher: Chocolate milk.
  • Best Nickname: ‘Elf on a Shelf,’ or ‘Baby Dragon.’
  • Favorite Food: I can’t pick a favorite… just about anything!
  • Favorite Quote: “Life is to be enjoyed, not endured.” -Gordon B. Hinckley
  • If I weren’t here, I’d be… Shredding trails and camping with my family.
  • What take you over the edge? A dirty bike.
  • What your trick, skill, or thing that gives you an EDGE? I can wear clothes that are highlighter yellow  and still look good doing it.

Dan G.

Dan G.

Technician (5 years)

Dan grew up in the Grand Valley, but came back to us from Telluride, CO where he ran shops and service centers for many years. Dan was a pro-level downhiller for a decade on the Mountain States Cup series and was the mechanic for many of his fellow racers. As he wanted to move to an environment with more warm weather riding and a lower cost of living, Dan succumbed to the ‘Curse of the Valley’ and came home.

  • Recent Favorite Ride: East Fork- Colorado Trail over Blackhawk Mountain- Salt Creek…forty-plus miles of epic San Juan Singletrack!
  • The Bike You Ride: Pivot Firebird
  • Post-Ride Refresher: PBR/ Modelo/ Skinny Marg.
  • Best Nickname: ‘Gossamer,’ or ‘Preaching the Goss-pel.’
  • Favorite Food: Mexican!
  • Favorite Quote: “The world is your classroom, pay attention in class!”
  • If I weren’t here, I’d be… Building trail or backcountry skiing.
  • What takes you over the edge? Good: All-day rides culminating at a campfire with good friends. Bad: 4-wheelers ruining singletrack!
  • What’s your trick, skill, or thing that gives you an EDGE? I love helping people enjoy their bicycles!

Gregory

Gregory

Technician/Sales (10 years)

Greg, or G-Regular as we like to call him, has a penchant for long rides and has toured, mostly on dirt and obscure tracks, throughout western North American and in Hawaii, New Zealand, Chile, and Mongolia. (He once tried riding to the moon but suffers from ga-lactic acid build-up). When not riding, he’s often taking photos of riding and has been published in Mountain Flyer and Dirt Rag magazines and maintains one of the best blogs on the web. Despite years of experience in bike shops, he still cannot ride a wheelie.

  • Recent Favorite Ride: I have to pick favorites?
  • The Bike You Ride: Trek Fuel EX with a 29 Plus front tire, and a Trek Stache with TWO big tires.
  • Post-Ride Refresher: Another ride.
  • Best Nickname: Greg. Also G-Regular.
  • Favorite Food: I have to pick favorites?
  • Favorite Quote: “The only thing we have to take serious is seriousness itself.” -G. Luck
  • If I weren’t here I’d be… I have to pick?
  • What take you over the edge? Gravity. Gravity and ‘oops!’
  • What’s your trick, skill, or the thing that gives you an  EDGE? I take Mary seriously even though she’s just a girl…who’s worked in bike shops longer than I have!

Dan H.

Dan H.

Technician (8 years)

Almost 10 years ago we hired Dan and taught him how to work on bikes.  Now Dan teaches us!  The student has become the teacher and we truly rely on him to now figure out the most complex of our technical bike problems  He has the work ethic a boss dreams of- always positive, ready to hustle, and obviously a high degree of mechanical aptitude.  But don’t expect Dan to sugar coat anything. If your bike is broken, hand it to him and step away. He’ll have it fixed in 15 minutes and at the smallest possible expense. He’s a mechanic’s mechanic…helping talented techs figure out technical problems.

  • Recent Favorite Ride: Valhala Jump at Snowmass Village.
  • The Bike You Ride: Trek ‘Jet’ Fuel.
  • Post Ride Refresher: “I never inhale.”
  • Best Nickname: ‘Danimal.’
  • Favorite Food: Anything from sweets to steaks. I like to eat and I NEVER get fat.
  • If I weren’t here, I’d be… Caressing Mother Nature with a fresh set of knobby tires.
  • What takes you over the edge? My bike, of course. Silly question.
  • What’s your trick, skill, or the thing that gives you an EDGE? Dan has the ability to turn off the part of the brain that experiences fear.

Jaclynn

Jaclynn

Sales (1 year)

Jaclynn started with OTE long before she started working here.  She and her husband were some of our favorite customers.  She’s also from West Virginia and who can resist that accent?  One thing we know when it comes to sales staff is that “you can’t teach someone to be nice.”  They either are, or they are not.  Jac is nice, and in a short time she’s become very knowledgeable in bike geekery as well.  If you are coming to Fruita to ride she’s like a concierge that actually cares about your bike trip and actually rides!

  • Recent Favorite Ride: Second Thoughts to Snakeskin to Gunny AT NIGHT!
  • The Bike You Ride: Firebird ya’ll!
  • Post-Ride Refresher: Sams Club Fizzy Water
  • Best Nickname: Jac Attack, Fannypackalynn
  • Favorite Food: Pizza
  • Favorite Quote: “Are you gonna bark all day little doggy, or are ya gonna bite?”
  • If I weren’t here, I’d be… Riding into the sunset with her husband holding hands on a pair of matching Pivot Firebirds!  (uhhh, they don’t really match)
  • What takes you over the edge? Anyone who turns music down…
  • What’s your trick, skill, or thing that gives you an EDGE? Try to say “no” to her!  Seriously try!

Jay

Jay

Sales/Technician (5 years)

“Welcome to Over the Edge Fruita, you’ve got Jay,” says the voice through the phone. It’s a good thing when ‘you’ve got Jay,’ because he helps make mountain bike dreams come true. Like many staff members, Jay came to us seeking employment so he could live his dream of riding dirt and snow as much of the year as possible. The benefit for the customer is when ‘you’ve got Jay’ for your rental reservation, much-needed trail recommendations, or new product advice, he will point your wheels in the right direction! Jay is also coming into his own as a bike technician, so don’t count out his bike fixin’ skills.

  • Recent Favorite Ride: Mack Ridge to Troy Built.
  • The Bike You Ride: Knolly Warden Alloy.
  • Post-Ride Refresher: BEER.
  • Best Nickname: ‘Jay Burd.’
  • Favorite Food: Anything spicy and carnivorous.
  • Favorite Quote: “F is for freedom and the chance to spread our wings. We love to explore on our bicycles and the self confidence that it brings.” -‘B is for Bicycle.’ (kids book)
  • If I weren’t here, I’d be… A snow bum.
  • What take you over the edge? Egotism.
  • What’s your trick, skill, or the thing that gives you an EDGE? My long, voluptuous hair. Like Samson, it protects me when I pick terrible lines!

Blake

Blake

Sales/Technician (1 year)

Blake came to us via Australia, Utah, and originally Vermont.  He’s been working on bikes since he was a small kid, working at a camp that supplied bikes to its guests.  He’s now almost 20 years into his bike career and we were lucky enough to talk him into working with us.  Always smiling, always positive!  We are loving have Blake on our staff.  There is no better brake bleed than a Blake Bleed!  Try saying that three times fast!

  • Recent Favorite Ride: Ribbon Shuttle
  • The Bike You Ride: Transition Patrol
  • Post-Ride Refresher: La Croix
  • Best Nickname: Mr Blake
  • Favorite Food: Hot Tomato, Duh…
  • Favorite Quote: “Your vacation, my life,” -every bike shop employee ever.
  • If I weren’t here, I’d be… OUTSIDE!
  • What takes you over the edge? People who think they know it all; no one has learned everything there is to know, except Mary…and she’s ‘just a girl.’
  • What’s your trick, skill, or the thing that gives you an EDGE? Style on the bike…

LeAndra

LeAndra

Sales (3 years)

Where, oh where, could we find a highly talented, female sales member who knows our trail systems, lots about bikes, and has retail experience? It turns out we had that person very near to us…LeAndra is married to one of our long time bike technicians.  LeAndra brings a great perspective to our shop “full of dudes!” When LeAndra was tired of managing a big corporate store in the mall and wanted to go ‘Over The Edge,’ we hired her. She is a bad ass on a bike, and her bike knowledge is just as lethal as her husband’s mechanical skills!

  • Recent Favorite Ride: Pet-E-Kes to High Noon to Ali-Alley to Curt’s Lane at Lunch Loops.
  • The Bike You Ride: 27.5+ Pivot Switchblade.
  • Post-Ride Refresher: Chillax Pineapple Gold Ale.
  • Best Nickname: LeAndra.
  • Favorite Food: Buffalo Cauliflower.
  • Favorite Quote: “I hate to advocate drugs, alcohol, violence, or insanity to anyone, but they’ve always worked for me.” -Hunter S. Thompson
  • If I weren’t here, I’d be… Climbing rocks.
  • What takes you over the edge? When people ride muddy trails.
  • What’s your trick, skill, or the thing that gives you an EDGE? I’m pretty good at falling.

Olivia

Olivia

Sales (4 years)

“The dinosaur in the picture to the left (the one riding the bike) is a velociraptor, meaning ‘swift seizer,’ in Latin. It lived approximately 75 to 71 million years ago during the later part of the Cretaceous Period. It normally hunted in packs, but when it hunted alone it used a bike to gain greater speed,” says Olivia Ruiz, our  sales staff member, “It could quickly out-run this little girl riding this tiny green bike.” Just like all OTE employees, Olivia has bike shop experience and has spent four seasons in our shop. While paleo art and dinosaur restoration originally brought her to Fruita, Olivia is super hyped on bikes too! How cool is it that the OTE logo is a Dino, and our Olivia has a degree in geology, as well as her bike shop expertise. If you need Fruita trail advice, help with your bike, or simply want to talk about the difference in tail angle on T-Rex interpretations from the 80’s compared to interpretations from 2004 and up, Olivia is your girl.

  • Recent Favorite Ride: PBR and Hawkeye descent.
  • The Bike You Ride: Jamis Aurora touring bike, and every small bike demo!
  • Post-Ride Refresher: Stretching, hula hoop, then beer!
  • Best Nickname: Zero, or Denver.
  • Favorite Food: Green chili and tamales.
  • Favorite Quote: “Rub some dirt in it.” -Mom
  • If I weren’t here, I’d be… playing with prehistoric, dead animals or chasing my giant rabbit around the yard.
  • What takes you over the edge? Scuffs on stanchions.
  • What’s your trick, skill, or the thing that gives you an EDGE? I’m good at delegating- if I don’t know what’s I’m talking about I’ll delegate to someone who does know to answer you.

Peter

Peter

Sales (3 years)

Despite being a self-described bike industry noob, Peter came to us with years of sales experience in the power sports world, and as his passion led him more towards the manually (and battery) powered side of things, he joined the OTE family. Peter has mountain biked since 1983, longer than half the shop has been alive, and even though he enjoys long rides that take you far away from the crowds, Peter is a total people person and his sales repertoire is growing quickly here at OTE!

  • Recent Favorite Ride: Whichever trail I’m on!
  • The Bike You Ride: Pivot Switchblade 29″
  • Post-Ride Refresher: chocolate milk and coffee
  • Best Nickname: Do not have one
  • Favorite Food: Home-cooked meal with chicken or salmon
  • Favorite Quote: “Education is important but riding bikes is importanter.”
  • If I weren’t here, I’d be… Travelling in the van with my wife Janet and riding new trails.
  • What takes you over the edge? When that thing that gives an edge fails me.
  • What’s your trick, skill, or thing that gives you an EDGE? I make an effort to learn and improve every day.

Captain Kirk

Captain Kirk

Sales (4 years)

There is NO ONE ELSE ON EARTH like our Captain Kirk! Quick witted, sassy, sarcastic and incredibly helpful all at the same time.  He’s really OLD too!  (104 we think?)  A women once came in looking at all the old bikes on the ceiling that are part of our museum.  She said, “I love all this old stuff you have hanging around.”  Kirk said, without missing a beat, “Thanks, I’m glad I’m still here too.”

  • Recent Favorite Ride: Rustlers Loop (the whole thing…3 miles…in a row!)
  • The Bike You Ride: Santa Cruz Heckler
  • Post Ride Refresher: Coldbrew coffee or bourbon.
  • Best Nickname: Captain
  • Favorite Food: All of it…
  • Favorite Quote: “Lift with your back, not with your legs!”
  • If I weren’t here I’d be…Riding bikes with his remaining friends who are still alive…
  • What takes your over the edge?Choosing the wrong line, which is most of them.
  • What’s your trick, skill, or the thing that give you an EDGE?  He can barely see, so he’s blissfully unaware of his poor line choice!

Rachel

Rachel

Sales (1 year)

“RayRay” is our transplant from Crested Butte.  We love talking rad people from tourist towns, with tons of experience, into making the jump to Fruita.  Plus she’s “just a girl” like Mary, so when dude/bro’s try to stump her with bike tech questions we get a good laugh.  (Guy’s why do you still do this?)

  • Recent Favorite Ride: Coal Camp in Glenwood Springs!
  • The Bike You Ride: Kona Process
  • Post-Ride Refresher: 
  • Best Nickname: “RayRay”
  • Favorite Food: Tacos
  • Favorite Quote: “Everything in moderation, even moderation.”
  • If I weren’t here, I’d be…In Mexico eating tacos and riding bikes!
  • What takes you over the edge?“When people put the toilet paper in WRONG!  (Whatever that is?)
  • What’s your trick, skill, or the thing that gives you an EDGE? You can hear Rachel for miles!

Anthony

Anthony

Technician (1 year)

If we had a dollar for every ASE certified car mechanic who came in telling us how “easy” bike repair is, we’d be rich!  Yet, hiring automobile technicians has never worked out.  They have none of the finesse it takes to work on bicycles.  So when Anthony wanted to switch from the car world to wrenching on bikes for us we were reluctant.  How many bolts would he break?  It turns out NONE!  We scored big with Anthony, who will pamper your bike and treat it like the delicate space age carbon rocket that it is.

  • Recent Favorite Ride: Mag 7 in Moab, or Edge Loop to Sarlacc backwards?  (What is wrong with him?)
  • The Bike You Ride: A pristine Ibis RipF’nMo
  • Post-Ride Refresher: A hot shower and a Cherry Coke at the SAME TIME!
  • Best Nickname: Ant
  • Favorite Food: Anything delicious with lots of calories!
  • Favorite Quote: “Stay strapped or get clapped”  George Washington (probably)
  • If I weren’t here I’d be… Lost
  • What takes you over the edge? Fake George Washington quotes…
  • What’s your trick, skill, or the thing that gives you an  EDGE? I’m from Missouri, but you can barely tell.  #showMEhomie

Mary

Mary

Merchandising/Purchasing/Mom! (10 years)

Mary grew up in Moab, UT and has worked in the bike industry since she was 14 years old. She was a “free rider” before any of us knew what that meant and long after everyone forgot what it meant. She’s one of the most accomplished female riders anywhere and has a habit of singing Disney songs while kicking butt at the front of a group of fast guys. A friend once said, “Mary will destroy you on a six hour bike ride, then bake you cookies when you get home.” That’s our girl!

  • Recent Favorite Ride: Lunch Loops! Yeeehaa!
  • The Bike You Ride: Trek Remedy 9.8 WSD.
  • Post-Ride Refresher:  Sea Salt Caramel Gelato.
  • Best Nickname: ‘The Velvet Hammer.’
  • Favorite Food: Strawberries dipped in chocolate.
  • Favorite Quote: “Happiness is not a destination…it is a way of life.”
  • If I weren’t here, I’d be… with my hubby and my little girls Juniper and Kapira riding into the sunset.
  • What takes you over the edge? People who won’t listen to me because I’m ‘just a girl.’
  • What’s your trick, skill, or the thing that gives you an EDGE? “Singing my way down the trail, it makes me go faster!”