owner / rider
Commonly known as "Firsty", this Southern California native has been a long time visitor to the red rocks of Sedona and the alpines of Flagstaff ... and now finally calling it home and ready to share this amazing riding with the world. Firsty has worked with Crankbrothers the past 7 years in sports marketing, having worked with some of the best athletes in the world (like OTE Fruita's co-owner Ross Schnell) and traveling to races all over, he can truly attest to how unique the riding is in Northern Arizona. Having a name like Firsty, you can bet this guy is quick on the bike - but his humble nature and laidback attitude keeps the fun as priority. He's all about the mountain bike lifestyle and sharing the passion with you.
Personal Bike: Yeti SB66 and Niner Rip-9