'Rad' Ross

'Rad' Ross


“I’m a desert rat who loves red rocks and technical riding”.

This is a typical understatement from our store owner Ross Schnell. Ross has been riding and racing bikes his whole life. He was the Colorado State BMX champion in 1991. He was a long time sponsored pro athlete with Trek Bikes. He won the 2008 All-Mtn World Championships, and the 2009 World Single Speed Championships. Ross is freakishly fast on a bike, up or down. He’s also one of the nicest, most humble pro athletes you’ll ever meet. Ross’ role here at Over The Edge is to promote our store by doing what we all love to do- RIDE BIKES!

(Also if you enjoy racing Enduro then you owe Ross a beer for the years of behind the scenes work that it took to bring this discipline to the United States.)

Favorite Ride: “The Ribbon” to “Free Lunch” to “Holy Cross” @ Lunch Loops

The bike I ride: Trek Remedy

Post-ride refresher: Cold, delicious beer

Best nickname: “Rad Ross”, from the 80’s BMX days

Favorite food: Nutella, or pizza from the Hot Tomato!

Favorite quote: “Whether you think you can or think you can’t, you’re right” Henry Ford

If I weren’t here, I’d be… Somewhere else!

What takes you over the edge:
People who think they “know it all”. Problem is, my wife says that about me all the time. Doh!

What’s your trick, skill, or thing that brings you over the edge: In life: I’m not afraid to fail, obviously, because it happens all the time.

Actual skills/tricks: I use a lot of “bike separation” and proper body position to corner fast. It works well when I do it right- still working on it though.




General Manager

George has been part of the OTE family since the beginning. He worked at OTE in high school and was part of the original crew of “renegades” building trail at 18 Road. George raced as a semi-pro XC racer from 1997 to 2002 and was ranked 5th nationally. After his racing career George completed a degree in business with the hope of melding his love of cycling into a successful business. In August of 2010 the opportunity to manage Over The Edge Fruita presented itself. George partnered with his long time racing buddy, Ross Schnell, and the rest is history. George is proud that Over The Edge and Fruita are one of the most desired biking destinations in the world.

Recent favorite ride: Mack Ridge to Troybuilt

The bike you ride: Rocky Mountain Altitude carbon with ENVE wheels!

Post ride refresher: 90 Shilling

Whats your best nick name: Jorge (Hor-hay) (Given to me by everyone I have ever met)

Favorite food: Bagel Sandwich from Aspen Street Coffee

Favorite Quote: “Find the hole in the fence and sprint through it like a delirious zoo animal” Schwinn mountain bicycles advertising poster circa 1996-97

If I weren’t here, I’d be… here : ).

What takes you over the edge? Swamp Coolers, they suck.

What’s your trick, skill or the thing that gives you an EDGE? I am very patient, sometimes too patient.



General Manager

Landon is a 15 year bike industry vet who left small town Missouri to chase his Mountain Bike dreams.  “In 2010 the opportunity to manage the coolest shop on the planet came along,  and I’ve never been happier”  When Landon is not in the shop he can be found exploring new and uncharted trails all over Western Colorado and Utah. In 2009 he completed the grueling Moab route known as “The Centurion”- 104 miles of Moab’s toughest terrain in one day! This is quite an accomplishment, considering he had a severe back injury just a few years prior. Lately, Landon has gotten slower and slower as a bike rider, but better and better at being patient enough to let his 2 year old daughter learn to ride.

Recent favorite ride: The Sarlacc Trail

The bike you ride: Rocky Mountain Pipeline “plus” bike.

Post ride refresher: Hammer Recoverite mixed with Milk.

Whats your best nick name: “Commandon Landon” (Thanks Nate!)

Favorite food: A buffalo burger from Milts in Moab, or a slice of Pizza from the Hot Tomato in Fruita

Favorite Quote: “My goal in life isn’t to meet my end in a well preserved body, but to skid into the grave broadside, completely worn out, used up and loudly proclaiming – WOW WHAT A RIDE!” – Edward Abbey

If I weren’t here, I’d be… Shredding sweet trails with my hot-rod Wife Mary, and my little daughter Juniper.

What takes you over the edge? People who won’t listen to Mary because she is a girl and when Alec is being a whiny little teenager.

What’s your trick, skill or the thing that gives you an EDGE? “Skipping” – a counter-steering technique I learned from a homeless man who lives in a van. Skip taught me that I am never so good that I can’t learn something new.



Assistant Manager

Mike left his home state of California and moved to the Colorado desert for one of the oldest reasons known to man….a women!  Luckily for us Mike is one of the top bicycle sales guys in the country and was also looking for a job.  If you happen to be in the northern Yukon territory in winter and run into Mike, don’t be surprised if you end up buying an ice cream cone from him.  The cool thing is he’d sell you an ice cream cone perfectly suited for your needs, properly fit, and with the greatest flavor your palette ever tasted.  He’s that good when it comes to your bike needs too! 


Recent favorite ride: Lunch Loops, more specifically “Free Lunch” to “Holy Cross”

The bike you ride: Pivot Mach 6 Carbon

Post ride refresher: Chocolate milk

Whats your best nick name: “Elf on a Shelf” or “Baby Dragon”

Favorite food:  I can’t pick a favorite… just about anything!

Favorite Quote: “Life is to be enjoyed, not endured” ― Gordon B. Hinckley

 If I weren’t here, I’d be… Shredding trails and camping with my family.

What takes you over the edge?  A dirty bike.

What’s your trick, skill or the thing that gives you an EDGE? I can wear clothes that are highlighter yellow and still look good doing it.



Head Technician

It takes a unique person to be able to run a bicycle repair shop in a town where broken bikes are “not an option.” If you are here on a once in a life time vacation, or you’ve driven over snowy mountain passes for 8 hours, you don’t want to hear “sorry, we can’t fix your bike.” That’s why we have James. He is a freak of mechanical knowledge, remembering obscure old sizes and with no fear of taking apart the newest most delicate rear shock assembly. James is the guy other bike mechanics take their bike to when they can’t figure out a problem. If it can be fixed, James will make sure it is.

Recent favorite ride: My wife

The bike you ride: Pivot Mach 6 Carbon

Post ride refresher: Frothy Pint

Whats your best nick name: James’ Uncle

Favorite food: Breakfast

Favorite Quote: “Shit’s crap, man.” Darrel Grub

If I weren’t here, I’d be… somewhere else

What takes you over the edge? Following Zach

What’s your trick, skill or the thing that gives you an EDGE? Practice

Dan G.

Dan G.


Dan grew up in the Grand Valley, but comes to us most recently from Telluride CO where he ran shops and service centers for many years. Dan was a pro level downhiller for a decade on the Mountain States Cup series and was the mechanic for many of his fellow racers. Wanting to move to an environment with more warm weather riding and a lower cost of living Dan succumbed to the “Curse of the Valley” and came back home.

Recent favorite ride: East Fork – Colorado Trail over Blackhawk Mountain – Salt Creek. Forty plus miles of Epic San Juan Singletrack

The bike you ride: Specialized SX Trail

Post ride refresher: PBR / Modelo / Skinny Margs

Whats your best nick name: GOSSAMER

Favorite food: Mexican!

Favorite Quote: “The World is your classroom, pay attention in class!”

If I weren’t here, I’d be… Building Trail or Backcountry Skiing

What takes you over the edge?

Good: All day rides culminating @ a campfire with good friends

Bad: 4 wheelers ruining singletrack!

What’s your trick, skill or the thing that gives you an EDGE? I love helping people enjoy their bicycles!




Ahh Greg, or G-Regular as we like to call him, has a penchant for long rides and has toured, mostly on dirt and obscure tracks, throughout Western North America and in Hawaii, New Zealand, Chile and Mongolia. (He once tried riding to the Moon, but suffered from GaLactic Acid build-up.) When not riding he’s often taking photos of riding and has been published in Mountain Flyer and Dirt Rag magazines and maintains one of the best blogs on the web. Despite years of experience in bike shops, he still cannot ride a wheelie.

Recent favorite ride: I have to pick favorites?

Often found riding a: Trek Fuel EX with a 29 Plus front tire, and a Trek Stache with TWO big tires.

Post ride refresher: Another ride.

What’s your best nick name? Greg. Or “The guy who knows nickname is spelled nickname and not nick name. Unless you’re Nick. And then it’s capitalized.” Also G-Regular.

Favorite food: I have to pick favorites?

Favorite Quote: “The only thing we have to take seriously is seriousness itself.” -G. Luck

If I weren’t here I’d be: I have to pick favorites?

What takes you over the edge? Gravity. Gravity and “Oops!”

What’s your trick, skill or the thing that gives you an EDGE? I take Mary seriously even though she’s just a girl….who’s worked in bike shops longer than I have!

Dan H.

Dan H.


Dan is a shining example of the high quality of folks who “get to work” for OTE.  Dan has the work ethic a boss dreams of.  Always positive, ready to hustle, and he also has a high degree of mechanical aptitude.  Don’t expect Dan to sugar coat anything.  If your bike is broken, hand it to him and step away.  He’ll have it fixed in 15 minutes and at the least amount of expense possible.

Recent favorite ride: Valhala Jump trail at Snowmass Village.

The bike you ride: Trek “Jet” Fuel

Post ride refresher: “I never inhale”

Whats your best nick name: Danimal

Favorite food: From sweets to steaks, I like to eat and I NEVER get fat.

If I weren’t here, I’d be… Caressing mother nature with a fresh set of knobby tires.

What takes you over the edge? My bike, of course. Silly question.

What’s your trick, skill or the thing that gives you an EDGE? Dan has the ability to turn off the part of the brain that experiences fear.




Zach is a man of few words. In fact, we call Zach the “Bike Whisperer” because he likes to take apart small things that are under tremendous pressure that hold springs, air and oil.  Not only does he take them apart, he puts them back together and they work again!  Rear shocks, seat posts, creaky bikes, all the really hard seemingly un-solvable problems get handed to Zach.  When you’ve been to three shops, and scoured the internet trying to find a solution to your bike’s problem, and it still persists, you’ve really only got one option left.  You need the “Bike Whisperer!”


Recent favorite ride: Palisade Rim

The bike you ride: Trek Remedy 9, Trek Ticket, Trek District. I like Trek a lot.

Post ride refresher: A shower

Whats your best nick name: Zachagawea (because he’s always leading the way)

Favorite food: Fruits

Favorite Quote: “Aint no tread on them tires much.” – Darrell Grubb

If I weren’t here, I’d be... trying to get here

What takes you over the edge? A poorly maintained or creaky bike on the trail

What’s your trick, skill or the thing that gives you an EDGE? Whatever it is that I’m doing, I’m always trying to get better at it.




“Welcome to Over The Edge Fruita, You’ve got Jay” says the guy on the phone. It’s a good thing when “you’ve got Jay” because Jay helps make mountain bike dreams come true. Like many of the rest of our staff, Jay came to us seeking employment so he could live his dream of riding dirt and snow as much of the year as possible. The great thing for you, the customer, is when “you’ve got Jay” your rental reservation, your much needed trail recommendations, or if you need advice about a new product, Jay will point your “wheels” in the right direction.


Recent favorite ride: Mack Ridge to Troy Built

The bike you ride: Knolly Warden

Post ride refresher: BEER

Whats your best nick name: Jay Burd

Favorite food: Anything spicy and carnivorous

Favorite Quote: “F is for freedom and the chance to spread our wings. We love to explore on our bicycles and the self confidence that it brings.” – B is for Bicycle

If I weren’t here, I’d be… A snowbum

What takes you over the edge? Egotism

What’s your trick, skill or the thing that gives you an EDGE? My long voluptuous hair, like Samson, it protects me when I pick terrible lines!!!




Joe is the newest member of the OTE Fruita team, but he’s far from a newbie. We’d never gotten a resume before from someone who was working at our friendly competitor, Poison Spider Bikes, in Moab Utah. Frankly, we’d never met anyone who wanted to leave, because honestly they are an awesome shop! But Joe and his wife wanted to live closer to civilization so she could chase her dreams of being an Equestrian Trainer and Riding Instructor. Sooo with that turn of events, we were able to snag Joe.

Joe has fit in perfectly with our staff and already had all the tools and knowledge needed to thrive in a shop that offers “same hour service” and “best shop in the universe” kind of customer service interaction. Got trail questions? Is your Reverb seat post blown up? Is your rear shifty thingy clicking? No problem, just talk to Joe. He’ll get ya taken care of!


Recent favorite ride: Anything new

The bike you ride: Trek Remedy 27.5, fattest tires possible

Post ride refresher: Hard Cider

Whats your best nick name: Broseph

Favorite food: Thai or Mexican, anything spicy

Favorite Quote: “Your vacation, my life.” – Every bike shop employee ever

If I weren’t here, I’d be… Exploring somewhere new

What takes you over the edge? People who think they know it all; no one has learned everything there is to know.

What’s your trick, skill or the thing that gives you an EDGE? I dunno, I guess I just keep pedaling.



Part Time Sales

“The dinosaur in the picture to the left (the one riding the bike) is a “Velo”ciraptor, meaning “swift seizer” in Latin. It lived approximately 75 to 71 million years ago during the later part of the Cretaceous Period. It normally hunts in packs, but when it hunts alone it uses a bike to gain greater speed.” says Olivia Ruiz, our newest sales staff member.  “It could quickly out-run this little girl riding this tiny green bike.”  Just like all OTE employees, Olivia has bike shop experience(her uncle owns a bike shop), but the coolest part about Oliva is she has DINOSAUR experience!  How cool is it that the Over The Edge logo is a Dino, and our Olivia assembles dinosaur skeletons for displays in museums as her “real” job.  If you need Fruita trail advice, help with your bike, or simply want to talk about the difference in tail angle of T-Rex from the 80’s vs the tail angle of T-Rex in 2004 and up interpretations, Olivia is your girl.

Recent favorite ride: My house to work, 1.3 miles…IN A ROW!  (You have no idea how hard I ride!)

The bike you ride: Jamis Aurora touring bike, and every womens demo mountain bike that isn’t reserved.

Post ride refresher: Stretching, Hoola Hoop, then Beer!

Whats your best nick name: Zero, or Denver

Favorite food: Green Chili and Tamales

Favorite Quote: “Rub Some Dirt In It”  Mom

If I weren’t here, I’d be… Playing with prehistoric dead animals or trying to find a short cut to work through your back yard.

What takes you over the edge? When people treat me like they treat Mary when they are treating her like “just a girl.”

What’s your trick, skill or the thing that gives you an EDGE?  I’m good at delegating–If I don’t know what I’m talking about I’ll delegate someone who does to answer for me.





Hardworking, timely, trustworthy, honorable, respectable, and smart aren’t normally the words we use to describe our high school “grom” kids who work after school and on the weekends.  But with Alec those words are how we’d describe the best “grom” we’ve ever had. How many high school kids would you trust with the shop key when you know there is at least a case of cold beer in the fridge?  Only our Alec.  And he’s not even that nerdy!  LOL

Recent favorite ride: “Van Halen” in Snowmass

The bike you ride: Knolly Warden

Post ride refresher: Non-alcholic Beer Landon makes me drink

Whats your best nick name: The Pease Knees

Favorite food: Italian

Favorite Quote: work hard, dream big

If I weren’t here, I’d be… on an adventure

What takes you over the edge? Landon being a bitch

What’s your trick, skill or the thing that gives you an EDGE? I’m young and have a lot of energy




Mary grew up in Moab, UT and has worked in the bike industry since she was 14 years old. She was a “free rider” before any of us knew what that meant. She’s one of the most accomplihsed female bike riders any where and has a habit of singing Disney songs while kicking butt at the front of a group of fast guys. A friend once described her this way…”Mary will destroy you on a six hour bike ride, then bake you cookies when you get home.” That’s our girl!

Recent favorite ride: Lunch Loops! Yeeehaa!

The bike you ride: Trek Remedy WSD

Post ride refresher:  Sea Salt Caramel Gelato

Whats your best nick name: The Velvet Hammer

Favorite food: Strawberries dipped in Chocolate.

Favorite Quote: “Happiness is not a destination…it is a way of life.”

If I weren’t here. I’d be… with my Hubby and my Little Girl Juniper riding into the sunset….

What takes you over the edge? People who won’t listen to me because I’m “just a girl.”

What’s your trick, skill or the thing that gives you an EDGE? “Singing my way down the trail, it makes me go faster!”